BuySellVouchers image showing 13 best gift cards for new moms, including Walmart and Grubhub.

Finding the perfect gift for a new mom can feel overwhelming. She's juggling sleepless nights, endless feedings, and a completely new routine. What she really needs? Convenience, comfort, and the freedom to choose what works best for her family.

Gift cards offer something precious to new parents: flexibility. When you're running on three hours of sleep and can't remember if you ate lunch, being able to grab exactly what you need—without having to think too hard—becomes a lifeline.

Here are 13 gift card options that actually make life easier for new moms, from late-night essentials to much-needed moments of self-care.

BuySellVouchers list of 13 gift cards for new moms, featuring Amazon, Target, and Instacart.

1. Amazon Gift Card

Amazon gift cards top the list for good reason. When it's 2 a.m. and you realize you're out of diapers, Amazon's there. Need a baby swing delivered tomorrow? Done. Craving that specific snack that's the only thing that sounds good? It's probably on Amazon

Pros:

• Next-day delivery on most items
• Huge selection of baby gear, household essentials, and comfort items
• Easy to shop from the couch while nursing
• No minimum purchase required

Cons:

• Can be overwhelming with so many choices
• Quality varies between different sellers

Best for: Moms who value convenience and variety

2. Target Gift Card

Target hits that sweet spot between style and practicality. You can grab organic baby food, cute nursing tops, and decent coffee all in one trip. Plus, their drive-up service means you don't even have to get the baby out of the car seat.

Pros:

• Strong baby and maternity sections
• Affordable pricing on everyday items
• Drive-up and same-day delivery options
• Good return policy

Cons:

• Limited high-end options
• Some locations have better selection than others

Best for: Moms who want quality basics without breaking the bank

3. Instacart Gift Card

Let's face it—grocery shopping with a newborn is an Olympic sport. Instacart gift cards eliminate the stress of meal planning and grocery runs when leaving the house feels impossible.

Pros:

• Shops from multiple local stores
• Same-day delivery available
• Personal shoppers handle the heavy lifting
• Great for stocking up on postpartum recovery essentials

Cons:

• Delivery fees and tips add up
• Not available in all areas
• Sometimes items are out of stock

Best for: Moms in the thick of those early weeks when getting out is tough

4. Uber Eats Gift Card

Cooking dinner becomes a distant memory when you're in survival mode with a newborn. Uber Eats gift cards mean hot meals appear at the door—no planning, no prep, no dishes.

Pros:

• Wide variety of restaurant options
• Fast delivery times
• Perfect for those "I forgot to eat" moments
• Works for late-night cravings too

Cons:

• Can get expensive quickly
• Food quality depends on restaurant choice
• Limited healthy options in some areas

Best for: Moms who need easy meal solutions during the newborn phase

BuySellVouchers gift cards for new moms featuring Walmart, Starbucks, Sephora, and Buy Buy Baby.

5. Walmart Gift Card

For families watching their budget, Walmart covers all the bases. Diapers, formula, groceries, and even a few treats—all at prices that don't cause sticker shock.

Pros:

• Competitive pricing on baby essentials
• Grocery pickup and delivery available
• Pharmacy services for postpartum needs
• Wide selection of household items

Cons:

• Limited premium product options
• Store experience can vary by location

Best for: Budget-conscious families who need to stretch every dollar

6. Buy Buy Baby Gift Card

When you need baby gear that actually works, Buy Buy Baby delivers. Their staff knows the difference between a good stroller and a great one, and their registry completion discounts help with bigger purchases.

Pros:

• Specialized baby and toddler expertise
• High-quality product selection
• Generous return policy
• Registry services and completion discounts

Cons:

• Higher price points than general retailers
• Fewer locations than big box stores

Best for: Moms who want expert guidance on baby gear purchases

7. Sephora Gift Card

Self-care often gets pushed to the bottom of the priority list, but feeling human again matters. A Sephora gift card says "you deserve nice things" when everything else focuses on the baby.

Pros:

• Wide range of price points
• Online tutorials for quick makeup looks
• Free samples and beauty services
• Easy returns and exchanges

Cons:

• Can feel frivolous when budgets are tight
• Overwhelming product selection
• Some products aren't practical for new mom life

Best for: Moms who miss their pre-baby beauty routines

8. Starbucks Gift Card

Coffee becomes a food group when you're running on no sleep. Starbucks gift cards fuel those early morning (and afternoon, and evening) coffee runs that keep new parents functioning.

Pros:

• Locations everywhere
• Mobile ordering for quick pickup
• Consistent quality across locations
• Works for both coffee and light meals

Cons:

• Can get expensive for daily use
• Limited healthy food options
• Caffeine dependency is real

Best for: Coffee-loving moms who need their daily fuel

BuySellVouchers gift cards for new moms including REI, Grubhub, Massage Envy, and more.

9. Massage Envy Gift Card

Growing, birthing, and caring for a baby takes a physical toll. Massage therapy isn't just luxury—it's recovery. Massage Envy makes regular self-care more accessible with membership options.

Pros:

• Membership pricing reduces per-visit costs
• Multiple locations for convenience
• Variety of services beyond massage
• Can book online

Cons:

• Requires membership commitment for best value
• Quality varies by location and therapist
• May be hard to find time to use

Best for: Moms dealing with physical recovery and stress

10. Grubhub Gift Card

Similar to Uber Eats but often with different restaurant partnerships, Grubhub expands meal delivery options. More choices mean better odds of finding something that sounds appealing when nothing does.

Pros:

• Different restaurant selection than competitors
• Regular promotions and discounts
• Good for both quick bites and full meals
• Family-friendly ordering options

Cons:

• Delivery fees can add up
• Service quality varies by area
• Limited to participating restaurants

Best for: Moms in areas with good Grubhub restaurant selection

11. REI Gift Card

For outdoorsy families, REI gift cards help maintain that active lifestyle with baby-friendly gear. Think hiking carriers, jogging strollers, and weather-appropriate clothing for family adventures.

Pros:

• High-quality outdoor gear
• Excellent return policy
• Expert staff advice
• Dividend program for members

Cons:

• Premium pricing
• Limited appeal for non-outdoor families
• May encourage expensive gear purchases

Best for: Active moms wanting to include baby in outdoor activities

12. Bath & Body Works Gift Card

Sometimes luxury means a good-smelling shower and soft pajamas. Bath & Body Works gift cards provide affordable indulgences that make ordinary moments feel special.

Pros:

• Frequent sales and promotions
• Wide variety of scents and products
• Affordable luxury items
• Good for gifts to self or others

Cons:

• Products may be too heavily scented for sensitive babies
• Quality is good but not premium
• Can feel less practical than other options

Best for: Moms who find comfort in small daily luxuries

13. Netflix Gift Card

When you're stuck on the couch nursing for hours, good entertainment becomes essential. Netflix gift cards provide months of binge-worthy content for those long feeding sessions and sleepless nights.

Pros:

• Huge content library
• Works on all devices
• Good value for hours of entertainment
• New content added regularly

Cons:

• Monthly subscription model continues after gift expires
• Content can be hit or miss
• Easy to lose hours to binge-watching

Best for: Moms who need entertainment during long nursing sessions

How to Choose the Right Gift Card

Think about what type of support the new mom in your life needs most. Is she overwhelmed by daily tasks? Go practical with Amazon or Instacart. Does she seem to have lost herself in new motherhood? Choose something that encourages self-care like Sephora or Massage Envy.

The best gift cards solve real problems. They save time, reduce stress, or provide moments of joy during a challenging but beautiful time. Most importantly, they give new moms the power to choose what they need most—and that flexibility is often the most valuable gift of all.

Consider pairing gift cards with a thoughtful note acknowledging that this phase is temporary but intense, and that taking care of herself helps her take care of everyone else. Sometimes the message matters as much as the gift itself.

13 Best Gift Cards for New Moms That Will Make Their Day Easier