most popular gaming gift card in the United States

Discover the most popular gaming gift card in the United States based on real Ahrefs data. We analyzed 11 major gaming brands—including Roblox, PlayStation, Xbox, Fortnite, Steam, and more—to reveal which cards American gamers search for the most and why.

Gaming Industry in the US

The digital gaming market continues to explode. In 2024, the global gaming industry surpassed $184 billion in revenue, fueled by free-to-play titles, microtransactions, and digital content purchases. As a result, gaming gift cards have become a core part of how players buy in-game currency, skins, DLC, and full titles.

To find out which gift card Americans want most, we analyzed real search data from Ahrefs across 11 major gaming brands.

Quick Answer: The Most Popular Gaming Gift Card in the US

Based on Ahrefs search volume, the most popular gaming gift card in the United States is the Roblox gift card.

With 201,000 monthly searches, Roblox is the top choice among American gamers by a massive margin.

Top 3 Most Popular Gaming Gift Cards in the US

Roblox – 201,000 searches
PlayStation – 44,000 searches
Xbox – 41,000 searches

These brands dominate US search behavior and represent the strongest demand for digital currency.

How We Measured Gift Card Popularity

Search Volume

The average number of monthly searches over the last 12 months.
This shows how many people are searching for each gift card.

Traffic Potential

The total amount of organic traffic the #1 ranking page gets from all related keywords.
This reveals how extensive the interest is beyond the main term.

Together, these metrics show both popularity and depth of interest.

Search Data: Most Popular Gaming Gift Cards (Ranked)

Gift Card Brand	Search Volume	Traffic Potential
Roblox	201,000	1,220,000
PlayStation	44,000	78,000
Xbox	41,000	37,000
Fortnite	36,000	243,000
Steam	8,600	119,000
Free Fire	900	194,000
Nintendo	900	24,000
Valorant	600	5,900
Minecraft	600	4,600
League of Legends	250	18,000
Razer Gold	350	16,000

Key Insights From the Data

1. Roblox Is the Clear #1 Gift Card in the US

Roblox dominates with five times more searches than PlayStation or Xbox.

High Traffic Potential (1.22M) shows players look for many variations:

Roblox $10 gift card
Roblox codes
Roblox gift card free
How to redeem Roblox card
Buy Roblox with PayPal / Visa / crypto

This indicates a huge, active user base—especially younger gamers who frequently purchase Robux.

2. PlayStation & Xbox Gift Cards Still Lead the Console Market

PlayStation (44K) and Xbox (41K) hold the #2 and #3 positions.

Players frequently search for:

$25 and $50 cards
PS Plus and Xbox Game Pass
Free PSN/Xbox gift card methods
Gift card purchases with PayPal
Crypto-based payment options

This shows strong demand for digital console content.

3. Fortnite & Steam Have High Traffic Potential

Fortnite (36K searches) and Steam (8.6K searches) have massive related search ecosystems.

Common queries include:

Fortnite V-Bucks cards
Free Fortnite codes
Steam wallet code generator
Buy Steam card with Bitcoin
Redeem Steam gift card

Their communities are highly engaged and often look for alternative payment methods.

4. Free Fire & Razer Gold: Low Searches, High Intent

Even though they have smaller search volumes, they show large Traffic Potential.

Free Fire users search for:

Redeem codes
Diamonds top-ups
Free Fire gift cards
Crypto or mobile wallet purchasing

Razer Gold users search for:

Small denominations like $5 or $10
Regional cards
PayPal, Visa, and crypto payments

These platforms serve mobile-first and budget-conscious audiences.

5. Nintendo, Valorant, Minecraft & LoL Have Lower Gift Card Search Demand

Although popular games, their gift card interest is smaller.

Reasons include:

Players buy content directly in-app
Payment ecosystems are already streamlined
Fewer gift-card-specific purchases

Still, they maintain steady niche demand.

How Americans Search for Gaming Gift Cards

1. Denomination-Specific Searches

Some brands show extremely common “small amount” searches:

Roblox $10
Razer Gold $5 / $10

This reflects microtransaction-driven gaming habits.

2. Huge Volume of “Free Gift Card” Searches

Especially for:

Amazon (outside this dataset)
Steam
PlayStation
Fortnite
Roblox

Users explore:

Promo codes
Giveaways
Reward apps
Earning methods
Free codes

This demonstrates strong savings motivation among gamers.

3. Demand for Multiple Payment Methods

People frequently search for how to buy gift cards using:

Visa / Mastercard
PayPal
Cryptocurrency (Bitcoin, ETH, USDT)
Digital wallets

This reflects the shift toward global, flexible online spending.

Roblox Gift Cards Dominate the US Market

Based on real search data, Roblox gift cards are the most popular gaming gift cards in the United States, with PlayStation and Xbox following behind. Roblox's enormous player base—and constant need for Robux—drives significantly higher demand than any other platform.

As the gaming industry continues to grow, gift cards remain one of the most important tools for buying digital items, in-game currency, and premium experiences. The data clearly shows how player preferences vary, which platforms dominate, and how Americans search for the best deals.

The Most Popular Gaming Gift Card in the US (2025 Data Analysis)